SaaS & Technology.

We help SaaS and technology companies harness the product, customer, and billing data scattered across their stack.

OVERVIEW

Building software is faster than ever. Building the data behind it isn't.

In a SaaS or technology business, every product release adds more data and more demands on the team to do something useful with it. The data work that supports the product tends to move at a different speed than the engineering work itself, and the gap only widens as the business scales.

We help SaaS and technology companies close that gap. From operational visibility to in-product AI features, we work as an extension of the engineering and data teams, moving at their pace and shipping into the systems they already use.

WHAT WE HEAR FROM SAAS & TECHNOLOGY LEADERS


Data piling up faster than it gets used

0.1

Every action, transaction, and interaction inside a SaaS product generates data, accumulating faster than the team can turn it into anything useful.


Engineering moves faster than data

0.2

Engineering moves faster than data, leaving analytics, reporting, and AI behind.


Churn surprises

0.3

Retention and renewal risk gets caught too late, often after the customer has already started to leave.


Data bottlenecks holding back the roadmap

0.4

New software and AI features sit waiting on data foundations that aren't quite ready, slowing down what the product team wants to build next.

COMMON SOLUTIONS

What we typically build for SaaS and technology clients.

  • Operational & Financial Visibility

    Most SaaS and technology companies have plenty of data, but assembling a clean picture of how the business is actually performing still takes manual work and one-off pulls. We replace that with a unified view across revenue, customer, product, and operational metrics, refreshed daily and built on consistent definitions across the business. Finance, sales, customer success, and product teams work from the same numbers.

    ✓ARR, MRR, expansion, contraction, and churn metrics

    ✓Sales pipeline, conversion, and customer success performance

    ✓Product usage and engagement metrics

    ✓Drill-down from executive summary to individual customer or feature

  • Churn Prediction

    Churn surprises happen because the signals are spread across product usage, support tickets, billing history, and account interactions, and no one has time to look at all of them at once. We build churn prediction models that pull those signals together and flag accounts at risk before the conversation gets hard. The customer success team gets the right list to focus on, and renewal risk gets caught early enough to actually do something about it.

    ✓Predictive churn scoring at the account and user level

    ✓Risk indicators surfaced inside existing customer success workflows

    ✓Expansion opportunity scoring alongside churn risk

    ✓Continuous model improvement as new signals emerge

  • In-Product Analytics

    Customers increasingly expect dashboards, reports, and analytics inside the products they buy, and building them well takes engineering effort that most product teams don't have to spare. We design and build in-product analytics that ship into the customer experience, integrate with the product's existing data model, and scale as the customer base grows. The product team gets a partner who knows how to ship analytics features without slowing the rest of the roadmap.

    ✓Customer-facing dashboards built into the product

    ✓Self-serve reporting and exports for end users

    ✓Scalable analytics infrastructure that grows with the product

    ✓Tight integration with existing product engineering workflows

  • Software Built on the Data Foundation

    When custom software gets built without a solid data foundation underneath, the result is usually a series of disconnected tools that each capture and store their own data. We build differently. Every application we deliver sits on top of the centralized data platform, so the tools your team uses can read from and write to the same source of truth. The result is fewer integration headaches, faster iteration, and a software stack that scales with the business.

    ✓Internal applications integrated with the data platform

    ✓Role-based access and governance built in

    ✓Tight integration with billing, CRM, and core systems

    ✓Foundation that supports future analytics and AI work

Q&A

Things we hear from SaaS and technology leaders.

The questions every CEO, CTO, and head of data asks us in their first meeting.

Curious what your product and customer data could do for your business?

Set up a 30-minute conversation with one of our partners to talk through your business, where your data sits today, and where it could be working harder for you.