Element Event Solutions is Canada’s premier provider of event and tent services, executing over 35,000 events annually from Vancouver to Halifax. Born from the integration of nine leading event solutions companies, Element has emerged as a unified national leader. As the only Canadian company with coast-to-coast capabilities across tents and structures, event rentals, furniture, and drapery, Element has established itself as the gold standard in seamless and elevated event experiences.
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Element saw an untapped opportunity to leverage its data to enhance operations and customer experiences, particularly by integrating insights from their fleet, delivery routes, labour planning, and event fulfillment. The core challenge was that its data was locked within its siloed systems and was difficult to access and unify. Years of acquisitions had further complicated reporting, as each acquired company had its own ERP system, making cross-company analysis labor-intensive and prone to inconsistencies.
The Challenge
Data SEA Consulting partnered with Element to launch a comprehensive data program aimed at unlocking the power of their data. Our team established a modern data infrastructure using an Azure-based technology stack and built robust data pipelines to ingest all core sources into a centralized platform. Data now refreshes automatically each day—supporting current reporting needs and offering flexibility to scale refresh frequency in the future.
Data SEA developed a suite of Power BI dashboards that drive insights across the organization. These dashboards have automated reporting for over 25 team members, covering areas such as sales performance, rep activity, fleet and operations, inventory and product metrics, accounts receivable, and demand forecasting.
As Element’s confidence in their data platform grew, it quickly became a foundation for additional operational and digital initiatives. Today, the same platform that supports its dashboards, also powers an inventory count application, a commission calculation engine, demand forecasting models and provides the backend product/inventory data for their e-commerce website. With each new initiative, the platform continues to deliver increased ROI by serving as a reliable, clean, and scalable source of truth.
The Solution
Element’s team is now spending more time understanding how their business and customer needs are evolving—and less time wrangling spreadsheets and fragmented systems. The data platform delivers significant value across both internal operations and external customer experiences, enabling descriptive and predictive analytics, automating processes, and powering digital tools. With a future-oriented data foundation in place, Element is positioned to continually scale its analytics capabilities and pursue its mission of serving as Canada’s leading event rental company.
The Results
“The team at Data SEA Consulting dove headfirst into understanding our specific needs and they quickly understood the complexities of our unique ERP. They harnessed leading-edge technology to transform previously inaccessible data into highly usable and clean data sets, merging them with data from other systems outside of our ERP. The insights that this newly assessable data has generated for our company have been remarkable, shedding light on previously murky areas of our business.
Post-project, Data SEA's assistance has been nothing short of phenomenal. They continue to support us as we add new data sources, new reports, or design and build data solutions to take advantage of opportunities across our business. Their ongoing support has ensured a seamless transition for us and instilled confidence in our long-term analytics capabilities.”
Allison Freeman
CEO