Hospitality & Resorts
We help hospitality operators harness the guest activity data scattered across their PMS, POS, and loyalty systems.
OVERVIEW
Every system holds a piece of the guest journey. No single view brings them together.
Hospitality operators collect valuable guest data at every touchpoint, but that information often remains siloed across separate systems. A booking, dining purchase, or spa visit should create a complete picture of the guest, but most businesses lack the infrastructure to connect these insights.
We unify guest data across systems to give teams a clearer understanding of their guests and properties. From cross-property reporting to AI-driven personalization, we provide the intelligence behind better decisions and stronger guest relationships.
WHAT WE HEAR FROM HOSPITALITY LEADERS
Fragmented guest data
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PMS, F&B, spa, activities, and loyalty systems each hold part of the guest picture, and no single system pulls it together.
Multi-property complexity
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Rolling up performance across the portfolio takes significant manual work, often across systems that don't speak to each other.
Personalization at scale
0.3
Without a unified guest profile, opportunities to personalize the experience and drive repeat visits go untapped.
Software that isn't a fit
0.4
Expensive PMS and POS tools that don't quite fit the operation, forcing time-intensive workarounds.
USE CASES
What we typically build for hospitality clients.
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Hospitality Visibility
We replace fragmented, manual reporting across multiple properties and systems with a single, streamlined view of occupancy, revenue, F&B, and guest experience. Head office and property teams work from the same data, giving every team a consistent view of performance across the portfolio.
✓ Occupancy, ADR, and RevPAR across properties and channels
✓ F&B and ancillary revenue performance
✓ Guest satisfaction and review scores by property
✓ Drill-down from portfolio summary to individual bookings
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Loyalty & Personalization Engine
Off-the-shelf loyalty platforms rarely reflect how guests actually engage with a hospitality brand. We create unified guest profiles that power personalized offers, smarter communications, and experiences tailored to each guest.
✓ Unified guest profile across PMS, F&B, spa, activities, and loyalty
✓ Segmentation tuned to your guests and your properties
✓ Personalized communications and offer targeting
✓ Lifetime value tracking and repeat visit analytics
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Demand Forecasting & Labor Planning
Hospitality demand changes constantly based on seasonality, events, weather, and booking patterns. We replace reactive staffing with predictive forecasts that help teams schedule housekeeping, F&B, and front-of-house with confidence.
✓ Property-level occupancy and revenue forecasting
✓ F&B cover and ancillary demand projections
✓ Labor planning and scheduling by department
✓ Scenario planning for events, weather, and seasonality
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Guest Service Automation
Property teams spend significant time managing reservation questions, guest emails, and reviews. We reduce that workload with AI agents and automated workflows that handle routine tasks, surfacing only what requires a human touch. Teams spend less time in the inbox and more time enhancing the guest experience.
✓ Reservation inquiry and modification handling
✓ Guest email triage and auto-response drafting
✓ Review and feedback consolidation and routing
✓ Pre-arrival, in-stay, and post-stay communication automation
CASE STUDY
How Cabot built a unified data foundation across a global resort portfolio.
HIGHLIGHTS
10
Cabot and Cabot-managed properties unified under one foundation.
5
Countries of resort operations
Real Time
Dashboards across guest, operations, and finance.
Multi-year
Ogoing partnership
TESTIMONIAL
“Their ability to process complex information from numerous sources and distill it to the essential details has been invaluable. Given our busy team and multiple ongoing developments, it was imperative to partner with an analytics provider that could integrate quickly and operate independently.”
Jules Cowan-Dewar | Chief Marketing Officer, Cabot
Q&A
What we hear from hospitality leaders.
The questions every CEO, CFO, and operations leader asks us in their first meeting.
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Efficiency is core to how we work. Most of our clients see their first real solution delivered in four to eight weeks, with additional solutions following close behind. The aim is to drive value early and often, not to disappear for six months before the business sees a return.
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No. Your PMS, POS, loyalty platform, and other property systems stay in place. We build a centralized data platform that pulls data from each of those sources into one place, so on-site teams keep working in the systems they know while head office gets a unified view across the portfolio. We only flag a system change when there's a clear business case for it, and even then it's a separate conversation from the analytics work.
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Off‑the‑shelf tools are built around generic assumptions that don’t account for each property’s unique challenges. Hospitality businesses run on specific brand standards, guest segments, property mixes, and pricing strategies that generic software struggles to accommodate without significant workarounds. We build solutions that fit how your business actually works, using your real data, your real rules, and the language your team already uses.
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You do. The data, the code, and everything we build sit inside your own environment and remain yours throughout the engagement. That's a deliberate contrast to black-box solutions that take your data off-site and return answers with no insight into how they got there. Every model, pipeline, and dashboard we build is transparent and fully documented, and if we ever part ways, everything stays with you with no lock-in.
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The solutions we build are designed to run with limited ongoing support. If you want to iterate on them, improve them, or build new solutions over time, we offer two paths forward: we can help you build the internal capability to do that work yourselves, or we can partner with you on an ongoing basis as a fractional extension of your team.
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Yes, it’s some of the work we do most often in hospitality. Multi‑property operators almost always carry a mix of systems. We design every implementation to handle that complexity from day one, bringing data from each property and each system into a single source of truth that reports portfolio‑wide while still respecting the operational realities of each property.
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We focus on the decisions your teams make every day: setting rates, building schedules, responding to issues, and reviewing performance. Dashboards and tools are built around those workflows so rate decisions follow clear rules, schedules match the forecast, and issues route to the right person fast. The result is more revenue, less staffing waste, and better guest outcomes, supported by KPIs your teams already know.
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We improve conversion by making every touchpoint more targeted and timely. We unify guest data from PMS, POS, and loyalty into a single profile, so campaigns and offers are aimed at the right guests. We also use that profile to trigger offers at key moments (pre‑arrival, in‑stay, and post‑stay) to drive first bookings, upsell ancillary spend, and bring guests back. Finally, we surface clear metrics on offer‑to‑booking and first stay to repeat‑stay conversion by segment, so your team sees what’s working and doubles down on it.
Curious what your guest data could do for your business?
Set up a 30-minute conversation with one of our partners to talk through your business, where your data sits today, and where it could be working harder for you.