As Business Operations & Growth Lead, Will drives the engine behind Data SEA's growth. He leads the evolution of the firm's marketing, sales, and business operations, strengthening client relationships and building the systems and programs that support Data SEA's continued expansion.

Will is a strategic business operator and marketer who previously worked at Salt XC, ADWEEK’s #1 Fastest Growing Marketing Agency for 2026, where he led multimillion-dollar marketing programs for enterprise brands including RBC, Rogers, and Coca-Cola — owning campaign planning, marketing strategy, project management, and client relationships.

Notable work includes evolving the RBC Red Carpet Gallery at TIFF into its strongest-performing iteration to date, driving an 85% year-over-year increase in engagement. He also transformed the Rogers x Toronto Blue Jays ticket giveaway campaign into its most successful iteration yet and served as a lead agency contact for FUZE Iced Tea’s Canadian brand launch, managing integrated marketing for its largest experiential market nationally.

Will holds a Master of Arts (MA) Media from Queen’s University, a Bachelor of Arts (BAH) Media from Queen’s University, and an MBA Essentials (10-Weeks) from The London School of Economics.

Will is also the founder of Beer Run Run Club, one of Toronto’s largest run clubs, which has grown to 8,000+ participants across four Canadian cities. He is a slow marathoner, music-lover, a lake-guy, and ski-obsessed.

If something at your business is moving slow, or there's a business insight you've been trying to get at, Will would love to hear from you to get the ball rolling.